The five canons
Our process is so important to us, we named our agency after it. The five canons are the platforms from which we build all of our work. Each platform has a specific role, but they all work together to help develop immersive consumer experiences.
Adam Schaffer | Creative Director
Adam is an international award-winning creative and one of the original founders of the agency. His vision and dedication has helped bring local and national acclaim to the agency for consumer engagement campaigns, tv spots and geo-social/mobile check-in promotions. He is an alumni of Camden Military Academy, University of South Carolina and The Creative Circus, focusing on digital marketing and brand storytelling. When Adam isn’t working on engagement campaigns, he’s traveling, surfing, hunting or doing yard work.
Jonathan Barbone | Creative Strategist
Jonathan is an award-winning creative from the city of Jacksonville. Graduating with a bachelor’s degree in advertising from Florida State University, he began his career with the Dalton Agency. In the summer of 2010 he was hired as 5ivecanon’s Community Director. Establishing a passion for creating immersive brand experiences, he was promoted to Creative Strategist. “Every once in a while consumers experience a truly enjoyable brand interaction. I love to be there when it happens.” When Jonathan isn’t working, you can find him skateboarding with his dog Jack, or slapping a little bass.
Reid Penuel | Corporate Counsel
Reid received a degree in English from the University of Georgia in 2002 and a J.D. from Florida Coastal School of Law in 2005. Since that time, as a member of the Florida Bar, he has worked in private practice representing numerous clients in Family Law matters, Personal Injury, Estate Planning and Corporate Law. He worked as corporate counsel for a national manufacturer in Jacksonville before joining the team. Reid plays golf and fishes in tournaments almost every week, and if he’s not at the office – you can find him on the Beach.
Spencer Kaylor | Account Executive
Spencer is from southern Michigan, he attended Constantine High School and is currently a senior at Flagler college; majoring in Business Administration and minoring in Advertising. Spencer joined the 5ivecanons team as account executive, helping to generate new business and serve as a liaison between the agency and its clients. When Spencer is not at work or school, he enjoys watching and playing sports, and spending time with his friends and fiancee.
Gabrielle Roberts | Project Manager
Gabrielle Roberts was born and raised in Jacksonville, Florida. she attended Fletcher High school from 2002 – 2006. She then went on to attend Florida State College of Jacksonville. She learned during that time that she had a strong desire to expand on her creative abilities. She enrolled at the University of North Florida to pursue a B.A. degree in the Department of Communications. She is now currently the project manager at 5ivecanons.
Vincent Pesce | Content Marketer
Vincent Pesce is from Deltona in central Florida. He attended the University of North Florida and graduated with a degree in communications, with a focus in advertising, as well as a minor in Sociology. Vincent is the agency content marketer, having a firm grasp of search engine optimization as well as experience in website development, graphic design and copywriting. Vincent enjoys reading and watching television with his cat “Bronx.”
Edmund Dansart | Creative
Edmund is a Jacksonville native. He graduated University of North Florida with a BFA in Graphic Design. Edmund is a consultant focusing on social content, graphic design and illustration. Edmund enjoys comics, monster movies, and drawing robots.
Bernabe Murguia | Community Director
Bernabe is a currently studying adverting and communications at the University of North Florida. He has joined the 5ivecanons team as a community director, helping establish and manage social content for the agency and its clients. When he’s not scrolling through facebook, twitter or blogs, he enjoy photography, graphic design, and jamming on the drums.